kyheng said:
I think my point or arguement is stated very early already and I never said thicker metal means saver car, only is it worth to pay more to get some thin metal? My question is just simple as like this, only you all don't understand. And must thanks to the small kid also, Ingolstadt for his childish statement for making this happens.
With the metal price is keep on increasing year by year, are you sure that it still stand 30% of the total cost? Nobody will know, but 1 thing for sure is their staff's salary is increasing every year. Take their CEO for example, his pay will be in million per year, with every year 10% also enough already. Who will pay him? Sure is from the sales of car. With all the metal price is keeping on increasing, don't care is steel or aluminium, if they still want the material cost to be at 30%, they have to find ways to reduce the cost and to pay the CEO and other high ranking staffs. With car industries so competative, most of them will try to slash down the selling price and at the same time maximising profit, so what step they have to take in order to survive? They have to introduce all this so-called safety fetures to attrac people. Maybe you will laugh at me, say I'm stupid or childish, but this is he fact that hidden behind.
Another thing, what format do you want for the chart? Powerpoint, Excel, Word or Pdf? Do you want the material cost to be 40%?
to cut cost, there are numerous ways to cut cost. Toyota's implementation of JIT as well as their Kaizen spirit within the company, Toyota has achieved a very good safety rating even for their lower ranged cars.
another way to lower cost is to achieve econimies of scale, you mentioned that salaries and cost of materials are always rising, but you have fail to see that both Toyota and Honda is tring to sell their cars more and more to achive better economies of scale.
"Toyota's sales in March set a monthly record with a 6.9% rise over last year to 217,286 Toyota, Scion and Lexus vehicles. Cars rose 0.6% to 117,299 units, while trucks increased 16% to 99,987 units. " source - http://uk.biz.yahoo.com/060413/323/g94pm.html
"Toyota recorded its 13th consecutive year of growth in the UK in 2005." source -
http://www.carpages.co.uk/toyota/toyota-sales-07-01-06.asp
i'm going to quote you
"For me a car front bonet must be though enough to stand a certain hit impact. A simple thing to consider, the harder metal used, it can make the impact time longer, thus our safety is more secure." source - http://zerotohundred.com/newforums/showthread.php?t=83522&page=3
first of all, that cart was not made by me, a simple google would reveal that chart. the fact that companies would not reveal their latest info can be many reasons and 1 reason i can think of is that it might give competitors an extra advantage.
for you to post your comment with out backing it up means that your comments are unfounded, you have yet to post a defense for my previous post.
*edited*
just found out from the gif file i have included is from this pdf file, http://doc.tms.org/ezMerchant/prodtms.nsf/ProductLookupItemID/JOM-0108-28/$FILE/JOM-0108-28F.pdf?OpenElement
the raw materials include glass, plastic, fabric as well as steel and aluminum. so the cost of steel and aluminum in car manufacturing has dropped lower than i expected. the pdf also shows the effect of better economis of scale, where more production lower the cost of fabricating the parts.