In order to fight back, consumers need to reduce the spending, let the market demand do the job. If the market demand remain the same even though the price hike, that's mean the consumers are giving the approval to the traders to continue to raise further. The top guns still need to report to the shareholders after all. So, I would say, forget about the hike, buying less (or probably say wasting less), let the market shrink, find alternative replacement (maybe go fishing ourselves or rare chicken for food, ride bicycle to work), to reverse back the pressure to the traders. 1 man can do nothing. If 1 million people do at the same time, there will be some minor fluctuation on their statistic. If 1 billion people do it, they will probably need to resign or else get fired by the board. Who will start the 1st step? Not Malaysian for sure. All prices are being subsidized. We can continue to waste at the country's expense. That's why I support the reducing or even removal of the subsidies. Because only that way, our 26 million consumers can direct tell them we are not happy with the price hike. Else, like what happen now, even we use less, but they can continue to raise, because sell 1 at 10x price also no problem, as long as there is 1 consumer. The gov will subsidize the 9x or hike. If they loss 9 consumers, they will still make the same profit. So no pressure for them. Our country oil money, even the money from other sector, will indirectly goes to their pocket. Who is the biggest looser at the end? Not you and me, but probably our next generation.